RUIZ, founded by Daniel Ruiz, focuses on storytelling through various mediums. The brand identity lies within personal life experiences; collections and projects derive from relationships, collaborations, hardships, and new teachings from and during the designer's life.

RUIZ strives to implement new practices to reduce waste within our atelier. We currently print with water-based ink, use biodegradable cleaning chemicals, natural dyes without mordants, and other eco-friendly methods in our atelier. When dyeing, we re-use the same water to intensify the color of each batch with all remaining dye. In addition to this initiative, we offer repurposed/vintage garments that are part of our collections and stories.

AROMA is the aromatic and fragrance line by RUIZ. AROMA currently offers two collections, La Familia and Recuerdos. La Familia is a collection inspired by loved ones from the designer's life; scents are crafted in memory of that person and location. Recuerdos is a collection of scents crafted in memory of a specific year and time of the designer's life.