RUIZ, founded by Daniel Ruiz, focuses on storytelling through various mediums. The brand identity lies within personal life experiences; collections and projects derive from relationships, collaborations, hardships, and new teachings from and during the designer's life.

RUIZ strives to implement new practices to reduce waste within our atelier. We currently print with water-based ink, use biodegradable cleaning chemicals, natural dyes without mordants, and use other eco-friendly methods in our atelier. In addition to this initiative, we offer repurposed/vintage garments that are part of our collections.